Reflecting on the past 30 years, Blue Fox has established itself in the fishing tackle industry “ not the largest, but one of the best. "Smart Like A Fox are the words we live by. We understand the intricacies and nuances of sportfishing and develop innovative, niche products that are the best in their categories. In fact, several Blue Fox products are designed for specific applications“spinners for bass, jigs for crappies, bucktails for musky/pike and spoons for salmon/ trout. In these niches, we're the best. Our innovative features and level of quality are unmatched by our competition. In these niches, we're the best. Our innovative features and level of quality are unmatched by our competition.