Incredible 7 BrushTail Shad/Herring hard swim bait by Raging Rhino lures has amazing action, is incredibly life-like, is equipped with best-in-the-business premium Mustad KVD Triple Grip Hooks, and is TOUGH! Dyneema, a Kevlar-like fabric, is molded in between rock-hard ABS plastic sections to give the bait a very fluid swim action and all hardware and split rings are quality heavy duty to stand up to 50++ lb. fish. This bait has just been introduced by Raging Rhino Lures in June 2016, but we've had fishermen already report catches of trophy stripers, largemouth, spotted bass, etc.. Beautifully-finished bait is painted up to look like a blue back herring, but could easily pass as different species of shad, menhaden/pogy, alewife, cisco, sardines, etc. Slow-sinking with a perfect horizontal fail rate of about 1' per second, the lure also has a rattle in the hollow head chamber that gives off a nice modest clicking sound.