These have had a dramatic increase in sales every year since I came out with them. Most fishermen don't go back to the other 3/8 oz. spinnerbaits after using these.
The hatchet blade produces more flash in the water than a willow blade, and also more vibration, yet helps provide lift to the lure for slow retrieves while still being able to burn it too. The skirt material is silicone which is a step up from the rubber skirts on the regular 3/8 oz. spinner. I've also incorporated a red lazer sharp long shank hook.