PRINCECRAFT, THE SPIRIT OF BOATING

Princecraft Celebrates 70 Years of Boating Legacy UnveilingNew Branding Entering its Next Era of Boating AdventurePRINCEVILLE, Québec – (October 16, 2023) – Princecraft® Boats, a division of Brunswick Corporation(NYSE: BC) and renowned manufacturer of high-quality aluminum boats, is celebrating seven decades ofquality craftsmanship and excellence in the industry. Their legacy of unparalleled experience on the wateris rooted in locally manufactured boats from inspired Canadian engineers.April 2024 marks the 70th anniversary of Princecraft, and to commemorate the occasion, boatingenthusiasts will see a completely redesigned brand presence that brings new energy to the Princecraftbrand known for unforgettable boating adventures. The all-new tagline, “The Spirit of Boating” perfectlycaptures the emotion that Princecraft owners have cherished for decades from family boaters who enjoycruising on the water to recreational anglers hoping to land the next great catch. To create a moreseamless digital and buying experience, Princecraft engaged in extensive research and consumer feedbackto redesign its website with new intuitive navigation and features for those learning about the brand orexploring new model options. Everything will be online very soon!“We are so grateful to our loyal consumers, partners and employees that have made Princecraft a successfor 70 years,” said Rodier Grondin, President of Princecraft Boats. “It is a privilege to be a part of the livesof generations of boaters, and we plan to continue the legacy and passion for adventure that has beenpart of our DNA since the beginning.”As part of the 70th anniversary and rebrand, Princecraft enthusiasts can expect to see a new logo,monogram and pictograms portraying the feeling of adventure on the water with a brand built fordependability and making memories. To experience the difference and celebrate this exciting milestonewith Princecraft, see the video here: Princecraft - New visual identity 2024About Princecraft® Boats Inc.Since 1954, Princecraft® Boats Inc., headquartered in Princeville, Quebec, Canada, creates unparalleledexperiences on the water for fishing and boating enthusiasts with "professionally rigged and ready"packages of aluminum fishing boats, pontoon boats, and deck boats. Its commitment is borne out of adeeply rooted heritage of unmatched craftsmanship, incomparable performance, and the promise ofyears of trouble-free boating. More fishermen, families, and dealers than ever join the Princecraft® familyand create some of the best moments of their lives. For more information, visit www.princecraft.com.About BrunswickBrunswick Corporation (NYSE: BC) is the global leader in marine recreation, delivering innovation that transforms experiences on the water and beyond. Our unique, technology-driven solutions are informed and inspired by deep consumer insights and powered by our belief that “Next Never RestsTM”. Brunswickis dedicated to industry leadership, to being the best and most trusted partner to our many customers, and to building synergies and ecosystems that enable us to challenge convention and define the future. Brunswick is home to more than 60 industry-leading brands. In the category of Marine Propulsion, thesePRINCECRAFT.COM 725 Saint-Henri Street, Princeville (Quebec) G6L 5C2Princecraft Boats Inc.brands include, Mercury Marine, Mercury Racing and MerCruiser. Brunswick’s comprehensive collection of parts, accessories, distribution, and technology brands includes Mercury Parts & Accessories, Land ‘N’ Sea, Lowrance, Simrad, B&G, Mastervolt, RELiON, Attwood and Whale. Our boat brands are some of the best known in the world, including Boston Whaler, Lund, Sea Ray, Bayliner, Harris Pontoons, Princecraft and Quicksilver. Our service, digital and shared-access businesses include Freedom Boat Club, Boateka and a range of financing, insurance, and extended warranty businesses. While focused primarily on the marine industry, Brunswick also successfully leverages its portfolio of advanced technologies to deliver an exceptional suite of solutions in mobile and industrial applications. Headquartered in Mettawa, IL, Brunswick has more than 18,500 employees operating in 29 countries. In 2022, Brunswick was named byForbes as a World’s Best Employer and as one of America’s Most Responsible Companies by Newsweek,both for the third consecutive year. For more information, visit Brunswick.com.PRINCECRAFT.COM 725 Saint-Henri Street, Princeville (Quebec) G6L 5C2