Its no secret that fishing is a male dominated world, filled with blood, guts, and rubber boots... But it's my passion! If I'm not out on a boat, I'm daydreaming about it. I decided to start this site because no matter where I looked, it seemed impossible to find fashion related to fishing. If I wanted a deep sea hoodie I had to settle for a man's cut and style, and lets face it, that is not flattering on any girl. I want pink, girly, and fishy! To show those boys that we can hook 'em just as good as them, and look better doing it! They already think they rule the sea... We can't let them rule its clothing too!