Big Hammer Lures

Created in 1993, Big Hammer hand-poured swimbaits, or "Hammers" as they are affectionately called, are easily recognized by the original Big Hammer Square Tail™ design. This unique Square Tail combined with hydrodynamic body designs create an unparalleled vibrant swimming action - even at very slow retrieve speeds. Using the finest quality plastic available creates a bait that is not only looks great but also has the perfect balance between durability and action. Freshwater or saltwater - tie one on and see for yourself how "Nothing kicks like the tail of a Big Hammer". In 2014 Big Hammer introduced their first injection-molded swimbait, the "Ring Hammer". Originally designed as a trailer for jigs, swimjigs, bladed jigs, spinnerbaits, etc., the Ring Hammer™ is also an excellent swimbait when rigged weedless on a weighted wide gap hook or "traditionally" on a jig head.