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Blue Water Candy

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Several things make BWC a different kind of Tackle Company. First, it's a family business. Jodie, his wife Terry, daughter Jessica, and son-in-law Russell make most of the products themselves in a warehouse attached to their home in Hampstead, NC. Jodie's two grandchildren are also there daily to make sure everyone stays on task! There are also three other full-time employees that work at the warehouse. As the orders have increased, the BWC family has grown larger to include a network of part-time employees who work in their own home making rigs to the same standards set by Captain Jodie. The extended family includes stay-at-home moms, commercial fishermen, and charter boat mates stuck on the hill in the off season.

Quality is another thing that distinguishes BWC products. In a world where most fishing tackle is imported and/or assembled by people who wouldn't know the difference between a Tuna & a cuckoo clock, it's a breath of fresh air that one company is doing things the right way. "A rig, says Captain Jodie, "is as bad as the weakest joint in it. You can't have 5 good crimps and 1 bad one. With that, you've got nothing but a bad rig. Just to make sure that doesn't happen, every BWC knot & crimp is double checked to be tight. BWC uses only the highest quality materials in everything they make, whether it's a small Feather Weight skirt, or a 6 arm titanium dredge rigged with 48 lead-headed skirts. The skirts and witch-style lures are tied by hand, one at a time, in the USA, as are all of the pre-tied ballyhoo and bottom fishing rigs. Even as demand for his tackle keeps growing, Captain Jodie says it's going to stay that way!

At first glance, BWC dredges, skirts, jigs, daisy chains, & bottom rigs may look familiar, but fish don't just glance at a bait. Remember, the fish is inspecting it in his element, not some fluorescent-lit sporting goods store. Look closer at a BWC skirt and you'll see what Capt. Jodie calls bling. "Most companies make their skirts with nylon hair only, he says. "We liven it up with the bling-bling. It gives it life and adds that flash to attract attention. When the fish are hungry and stupid they might bite anything, but the difference shows up on a slow day. That's when one of our products with the bling-bling will out fish the others four-to-one. BWC skirts and witch-style lures are available for you to rig yourself, or you can buy them pre-rigged on fluorocarbon, wire, or monofilament.

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