Here at Canyon Reels, we strive for the best product possible at a price that allows the average fisherman the chance to enjoy their favorite sport without breaking the bank. Compare our products to the other leading brands and you will see what so many fishermen already know. "Dollar for dollar, our reels are superior!" Some fishermen think our reels are greatly under priced for their performance. Like we have said already, we are fishermen just like you. We don't have have to spend millions to advertise our products, because our satisfied customers are our best form of advertising.