Did you know that the name Carrot Stix came from the Word NANO CELLULOSE BIO FIBERS? Well its True, because these Bio Fibres (that are used to make the Fishing Rod Tighter and more Responsive) actually come from real Carrots ! Thus the Name Carrot Stix! You see these Fibers add to the bonding matrix to create a Super Strong bond called "bio-polymer, which is used in the creation of our High End Quality Graphite Blanks. Nano Silica Technology is Nano size micro-spheres of silica and when added to the special resin it improves compression strength up to 75% making the blank even more durable without adding weight. Bet you never would have thought that the actual rod had been developed by a world renowned Science Lab coming up with all kinds of innovations to make the world a better place. Owned by Ontario Inc (www.ontarioinc.org), a Technology company bringing this Glorious Brand back into the Marketplace for the Ultimate Fishing Experience. The Carrot Stix Rod had been introduced at the 2007 ICAST show and walked away with the unprecedented Three Best of Show Winning categories. Now Carrot Stix is managed directly by Ontario Inc., utilizing relationships with secured supply chain management, and ensuring customer satisfaction. With Offices in Canada and the United States, Carrot Stix caters to Countries all Over the World, Carrot Stix Brand is committed to the Out Door Sports Industry and will continue to strive for perfection in All product Categories. Since 2007 Carrot Stix Rods have won more than 47 Awards including Best Product of the Year several years in a row, Most Innovative Product and most importantly has won the respect of over 500,000 professional and amateur anglers.