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Creme Lure

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The lure that had the biggest impact on American fishing started in the late 1940s in a basement in Akron Ohio. That's where Nick and Cosma Creme cooked up the perfect combination of vinyl, oils and pigments to produce a molded worm that not only looked and felt soft and alive, but also stayed that way when exposed to air over time. 1949 would be the official birth year of the now famous Creme worm.

Although smaller than Creme, Knight Manufacturing had made a name for itself in the industry after being started as a garage business in 1965 by Wayne Kent, and his wife, Judy. The company went nationwide in 1976 with its introduction of the Tube worm and continued to prosper with a number of different products.

The two companies had been discussing a merger for more than a year. In 1989 it finally happened. Kent said taking on the tradition of Creme Lure was a challenge. But today that tradition continues. Creme continues to produce the original Scoundrel worm as well as new and innovative products such as Lit'l Fishie, Mad Dad, Shrimp Tease, and Devil's Tongue.


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