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Eco Lure Co

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We are a group of Veteran anglers and guides who were fed up with spending too much for high quality baits. We fired up Eco Lure Co with the mentality that we can make high quality baits, at a lower price point, AND help save our waters by using a portion of used soft plastics in every batch.

We are located in Northern California and specialize in baits and techniques used in some of the most premier bass fishing waters on earth. Specifically the California Delta, Lake Berryessa, and Clear Lake.

Our styles and colors have proven themselves right out of the gate with many big largemouth and spotted bass being caught in the first weeks of production.

We are dedicated to keeping used plastics out of our waters, and providing you with the best bass baits that money can buy. Join us by picking up the recycle mentality and becoming a part of the Eco Lure Family!

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