We are located close to our nations fishing treasures blessed with trophy bass, walleyes, crappies, and hybrids where we have plenty of opportunities to field test our new products. We have some of the best tournament anglers to test each product. We have more than fifty years of fishing tackle development behind us, from rods to lures, we produce the finest most innovative and effective products available. We have one idea that drives our passion; develop and build products here in the U.S.A.