Fishsticks Lure Enhancer

FishSticks was founded in 1997 by avid angler and tournament fisherman, Jimmy Robbins. One evening while driving home from a tournament, he had the idea to create an all natural scent that would stay on any type of artificial bait for an extended length of time without the need to constantly reapply. After weeks of working with a chemical engineer and several key people including close friend, Charles Worthington, FishSticks Lure Enhancer was born! From the very beginning FishSticks was embraced by anglers across the country. Product reserves sold out at every trade show and tournament.