Gene Larew Lures

Gene Larew patented the salt impregnation process, so when we say "salt," we're not talking about shaking some in a bag of baits for anglers to see and calling it good. We cook it right in, where it stays for fish to actually taste. That's why salt is added in the first place, for fish to taste, causing them to hang on longer. While salt in the bags might be good at catching fishermen, we'd rather our baits be known for catching fish.