Imposter Lures

Imposter lures is small growing company in West Michigan located along Lake Michigan lake shore. We at Imposter Lures are committed to manufacturing the most innovative, best quality, best backed lures on the market today. 15 years ago we set out to develop a more realistic lure to catch fish. Using the premise that "the closer we get to the real thing the better we would do" we developed the lure you see today. It has the exact same shape,color patterns, and action of the bait fish all predatory fish feed on. We are currently developing more species of Death-Roller and Bait-Fish spoons to catch fresh and salt water fish. We look forward to seeing what the future brings for this new lure design.