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Mepps

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The World's #1 Lure

Mepps® is a French acronym for Manufacturier D'Engins De Precision Pour Peches Sportives. In English... Precision Equipment for Sport Fishing. By 1960, sales of Mepps spinners in the United States had topped half-a-million, and sales continued to grow rapidly. Todd set an annual sales goal of 3-million lures. "My Dad set that mark," Sheldons' President Mike Sheldon remembers, "because that was more than any lure had ever sold on this continent. Our sales went sailing right past that goal." The company that started in a ten-foot-square room in the back of a small sports shop in Antigo, Wisconsin has, under the leadership of Todd and his sons Bill and Mike, become one of the most important players in the fishing tackle industry.

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