At Odin we strive to create industry leading products. Our philosphy is simple, Handcraft the finest fishing tackle available Period. Odin Outdoors products are all made in the United States on the southern shores of Lake Michigan. Our original Odin Design was tailored to the fisherman of Lake Michigan. In addition to great lakes fishing our products have been proven effective on lakes nationwide. Handmade To Perfection Our soft plastic baits are hang poured using the softest most life like materials available today. Each bait design is painstakingly hand crafted to perfection before it ever goes into production.