Salt Life originated in Jacksonville Beach Florida, where living the Salt Life is a part of every day. Here at Salt Life, we're passionate about the ocean, just like you. We're fishermen, captains, divemasters, freedivers, surfers, and spearfishermen... We know what it's about and it's what we love to do. Be it Surfing, Fishing, Diving, or just enjoying a day on the beach, we all have one thing in common - the ocean and all it has to offer.