Set The Hook

Set The Hook is not only a brand but a community. We are for fisherman, by fisherman. Based out of Long Island, NY and quickly growing throughout the USA and overseas. Our quality is like no other. All of our clothing is UPF 50+ to protect you from the sun. Every item is lightweight, and breathable to keep you cool while you fish. Our clothing will never fade, or shrink. We aim to give you the best gear to keep you comfortable so you can focus on catching fish. We also specialized in custom clothing so you can make up and design what you want to wear!