Souplefly

I was born and raised in Detroit, moved to California in my twenties to learn how to surf, and when I learned what real estate prices were in Idaho, I moved there. Twenty years later, here I am living in the panhandle of Idaho, close to Canada, Montana, and Washington, and have some of the Northwest's best scenery. I love being close to the outdoors, the small town feel, the plentiful water (and fishing), and the clean air. The fly fishing here is amazing. I've watched our drainages grow due to regulations implemented in the last 5-10 years, so our fishery is really incredible. The state of Idaho is plentiful in all species of fish.

As a brand new company, we started because I felt that there was a need for a particular product that did not yet exist in the market. Due to my upbringing in the upholstery business, I have always been handy with a sewing machine, so I took my idea, started prototyping it, and it just started to evolve.

The Bug Visor started out as just a place to put flies on the visor of your vehicle, and eventually ended up as not only a place for flies, but a fly fishing workstation that can stay in your vehicle at all times, and also doubles as a chest pack which carries your essentials. So its great for the starter as well as the hole-to-hole fly fishermen. It also works great for steelhead fishing.