Tru-Trac Lure Co

Every  product we manufacture is done under one roof assuring maximum quality control.

We only use the best components in our product line which can be easily seen in the finished product.

Because we produce everything under one roof, this allows us to produce the hard to find colors in both terminal tackle and crank baits.  We look at this as the real challenge.  Also you won’t have to buy 300 to 600 pieces just to get a few.  Due to the many paint colors we offer, we are usually running colors on a daily basis that would be in an otherwise hard to find product.

Our name says it all.  Tru Trac lures run perfect out of the box every time as we offer an unconditional guarantee against workmanship and defects in the entire product line. 

We feel as though we have created the most perfect lures in our product line in the tackle industry and look forward to doing business with your company in the future.