I understand that being "sponsored" or "pro-staff" has little to do with how much one fishes, nor how big their catches are, nor how many fish they catch; rather it has everything to do with how well one c
an promote the brand. It's about raising awareness of the brand in a way that's consistent with the brand's image, objectives, and ideals; and ultimately, it's about selling product.
I co-founded "The Formula" which seeks to uncover the right combinations of gear, techniques, conditions, approach, attitude, and any other factors that equate to success.
I co-founded Shimano American Corp. official fishing fan club: "Shimano Fishing Fans". We're currently working with Shimano to test, promote, and evangelize products.
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http://www.shimanofishingfans.com
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