an promote the brand. It's about raising awareness of the brand in a way that's consistent with the brand's image, objectives, and ideals; and ultimately, it's about selling product. I co-founded "The Formula" which seeks to uncover the right combinations of gear, techniques, conditions, approach, attitude, and any other factors that equate to success. I co-founded Shimano American Corp. official fishing fan club: "Shimano Fishing Fans". We're currently working with Shimano to test, promote, and evangelize products. http://www.facebook.com/shimanofishingfans http://www.instagram.com/shimanofishingfans http://www.shimanofishingfans.com Hide